ByHand vs Amazon Handmade
Amazon Handmade is the part of Amazon for handmade goods: approved artisans sell through Amazon's checkout and pay a referral fee on each sale. ByHand is a directory of reviewed handmade shops that sends shoppers to wherever you already sell.
Side by side
Amazon Handmade's details were checked in October 2026. They change, so check Amazon Handmade's seller page for the latest.
What it is
ByHand
A directory of reviewed handmade shops, linking to where each maker sells.
Amazon Handmade
A handmade section of Amazon, using Amazon's checkout and delivery.
Cost to list
ByHand
Free to list, and free to stay listed.
Amazon Handmade
Free to list. Needs a Professional selling plan, whose monthly fee Amazon waives for approved Handmade sellers after the first month, at the time of writing.
Cut of each sale
ByHand
None. Shoppers buy on your own site or shop, so we never see the sale.
Amazon Handmade
A referral fee on each sale: 15% in the US and Canada, at the time of writing (it varies by country).
Who checks it's handmade
ByHand
A person looks through photos of your making before the shop goes up.
Amazon Handmade
Amazon reviews an application before you can sell in Handmade.
Your name on it
ByHand
Your own shop page: your story, your making photos, your markets and your news.
Amazon Handmade
A shop page inside Amazon, next to everything else Amazon sells.
Taking payment
ByHand
No checkout of our own. Each shop links to where you already sell.
Amazon Handmade
Amazon takes the order and pays you out.
Why makers list on ByHand
- No referral fee and no selling plan: we never take a cut.
- Shoppers come to browse makers, not to compare you with mass-made lookalikes.
- Your customers buy from you directly, so the relationship stays yours.
Where Amazon Handmade is the better fit
- Amazon's huge audience, and shoppers who already trust its checkout.
- Optional Fulfilment by Amazon, so you don't post orders yourself.
You don't have to choose
If you sell on Amazon Handmade, you can point your ByHand shop at it, or at your own site, and keep ByHand as the place people discover how your work is made.